Pahalgam terror attack targeted Hindus, but Indian English media chose to say just ‘tourists’

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Pahalgam terror attack targeted Hindus, but Indian English media chose to say just ‘tourists’

Known Connections

Background



Introductory Memo

“They (terrorists) apparently asked, ‘Are you Hindu?’ and then shot them. My son-in-law was murdered because of his faith… They were shot in the head. They kept shooting till they fell,” said a tearful mother-in-law of 41-year-old Bharat Bhushan, a tech professional from Bengaluru.

This gut-wrenching statement is one of many from families, who watched their loved ones slaughtered by terrorists linked to Lashkar-e-Taiba’s proxy outfit, ‘The Resistance Front’. This was not a random act of violence, it was a calculated, targeted massacre. The attackers deliberately singled out tourists based on their religion. Eyewitness accounts and video statements confirm that the attackers singled out “Hindu tourists” after asking their names, checking IDs, and demanding religious identification. Yet most major English-language newspapers reported only that “tourists” were attacked, omitting the critical detail of religious targeting.

This Infopack analyses how the Indian English-language print media reported this horrific act of terrorism, focusing on the language used in front-page headlines and coverage. Through comparative screenshots and tables, it exposes patterns of selective wording, under-reporting, and narrative dilution in coverage of attacks on Hindus.

1. News at Glance
2. Analytical View

There is a deeply unsettling pattern in how acts of violence are reported in India depending on the identity of the victim including this the chilling terror attack in Pahalgam, Jammu and Kashmir that killed the lives of 26 tourists. Attacks on Hindus, especially in conflict-sensitive regions like Kashmir, Bengal, Kerala, and border districts — are often described in vague, de-escalatory terms such as “clashes,” “local tensions,” or “communal violence.” The words "persecution" or "targeted killings" are conspicuously avoided, even when evidence overwhelmingly suggests otherwise.

Contrast this with how incidents involving minority communities are reported: terms like “mob lynching,” “hate crime,” “Islamophobia,” and “religious persecution” are frequently and prominently used. These descriptions carry emotional and moral weight, and rightly so, but the selective application of such language reveals a glaring bias.

The Pahalgam terror attack is a stark example. The specificity of religious targeting was omitted from headlines and often from the body of the report itself. These newspapers mostly hid the truth or minimised that aspect in their reports. In doing so, they not only failed their readers but also overlooked the grief and trauma of the victims’ families who have publicly recounted how their loved ones were selected and killed after failing to prove their faith. Moreover, there was no mention of the word “Hindu” except one newspaper

Print media such as The Times of India, Hindustan Times have somewhere in the paragraphs mentioned that religious identity checks were conducted by the terrorists on their front pages. Papers such as The Deccan Chronicle and The Asian Age omitted key details such as the timeline of the attack or what the terrorists actually did during the assault.

The Free Press Journal, in a mere 3–4 paragraph report on its front page, offered no mention of the word “Hindu” or the methodical way the attackers separated victims. Similarly, The Indian Express, though covering the attack in other sections, did not highlight on its front page the accounts of survivors being asked to recite Islamic verses, an act of forced religious identification preceding the killings.

The Deccan Herald and The Tribune did mention eyewitness accounts, but crucially omitted any references to those who clearly stated that the attackers checked IDs, asked for names, and pulled down trousers of male victims to check for religious markers before shooting.

Mid-Day, in perhaps the starkest example of editorial neglect, buried the entire report on Page 11, with only a one-line mention on the front page. The Millennium Post, crossed all limits when it prioritised reporting on West Bengal Chief Minister Mamata Banerjee inaugurating projects over the brutal terror attack. The front page of the publication gave more space and prominence to the CM's event, while the massacre received only passing mention.

Even when religious identity was vaguely acknowledged, the language was carefully chosen to avoid clarity. The Telegraph India vaguely reported that the “militants appeared to have asked their religious identities,” but did not use the word "Hindu." DT Next noted that eyewitnesses painted a chilling picture of the gunfire but failed to mention the most telling details—the checking of IDs and asking of religious identity.

In contrast, The New Indian Express stood out as one of the few newspapers that directly mentioned the targeting of “Hindu tourists” and noted that terrorists separated them after checking identities.

Media Coverage of Leading English Newspapers of Pahalgam Terror Attack: (Screenshots of the front pages are at the below the table)

Coverage of Religious Targeting in Pahalgam Attack: Newspaper-wise Comparison
Newspaper Journalist(s) Religious Targeting Mention (Title/Subhead) Details in Report Body Use of the Word “Hindu”
The Times of India Naseer Ganai ✔️ Mentions terrorists asked victims to recite Islamic verse
The Indian Express Bashaarat Masood, Mahendra S. Manral ❌ Mentions buried on inner pages
Hindustan Times Mir Ehsan & Neeraj Chauhan ✔️ Recitation of Islamic verse mentioned
The Hindu Peerzada Ashiq ❌ Plain report, no religious mention
The Economic Times Hakeem Irfan Rashid ❌ No religious mention
The Pioneer Mohit Kandhari ✔️ Fired after religious identity verified
The Free Press Journal M Saleem Pandit ❌ No mention of religion
Deccan Chronicle Yusuf Jameel ❌ No identity checks
The Asian Age Yusuf Jameel ❌ Same as Deccan Chronicle
The Millennium Post Simontini Bhattacharjee ❌ No religious reference
DT Next ✔️ Names asked but no religion check
The Telegraph India ✔️ Brief mention of religious identities
The Statesman Statesman News Service ✔️ Religion ascertained before firing
Brighter Kashmir Ayaan Wani ❌ No religious content
Kashmir Observer Observer News Service ❌ Focused on victims/families
Mid-Day ❌ Minimal coverage
The Tribune Adil Akhzer ❌ No religious targeting
Deccan Herald Zulfikar Majid ❌ Eye-witnesses, no religious check
The New Indian Express Fayaz Wani ✔️ Explicit Hindu targeting ✔️
Lokmat Times ✔️ Verse recitation, shot after failure
The Sentinel ❌ Targeting, no religious mention
Brighter Kashmir - Pahalgam attack news headline
Brighter Kashmir: Front page highlighting the death of 28 including 26 tourists in Pahalgam terror attack. Source: Brighter Kashmir, April 23, 2025
Deccan Chronicle - Pahalgam shooting headline
Deccan Chronicle: Reports worst attack in years on tourists at Pahalgam. Source: Deccan Chronicle, April 23, 2025
Deccan Herald - Pahalgam attack coverage
Deccan Herald: Details the calculated massacre in J&K, with graphic visuals and terrain details. Source: Deccan Herald, April 23, 2025
DT Next - Pahalgam tourist attack headline
DT Next: Highlights that 26 tourists were killed and names three injured from Tamil Nadu. Source: DT Next, April 23, 2025
Economic Times - Pahalgam attack report
Economic Times: Covers the attack with strong political responses, quotes PM Modi. Source: The Economic Times, April 23, 2025
Hindustan Times - Pahalgam terror attack report
Hindustan Times: Detailed front page with eyewitness accounts and aftermath graphics. Source: Hindustan Times, April 23, 2025
Kashmir Observer - Blood on the Meadows headline
Kashmir Observer: Emotional layout titled 'Blood on the Meadows' with victim stories. Source: Kashmir Observer, April 23, 2025
Lokmat Times - Pahalgam terror attack coverage
Lokmat Times: Includes quote from victim's daughter about Islamic verse demand. Source: Lokmat Times, April 23, 2025
Mid-Day newspaper - Pahalgam attack snippet
Mid-Day: Sidebar headline notes at least 26 lives lost in Pahalgam terror strike. Source: Mid-Day, April 23, 2025
Millennium Post - J&K attack front page
Millennium Post: Tags attack as deadliest since Pulwama, mentions number of victims. Source: Millennium Post, April 23, 2025
The Telegraph India - Headline on Pahalgam terror strike
The Telegraph India: Covered the J&K terror attack with emphasis on victim toll and brief mention of religious identity checks. Source: The Telegraph, April 23, 2025
The Tribune - Kashmir tourist attack headline
The Tribune: Reported the killings without detailing religious targeting. Source: The Tribune, April 23, 2025
The Times of India - Front page on Pahalgam killings
The Times of India: Included details that attackers asked tourists to recite Islamic verses. Source: The Times of India, April 23, 2025
The Pioneer - Report on religious verification before firing
The Pioneer: Highlighted that bullets were fired after religious verification. Source: The Pioneer, April 23, 2025
The Sentinel - News on J&K tourist killings
The Sentinel: Focused on casualties; did not mention religious profiling. Source: The Sentinel, April 23, 2025
The Statesman - Pahalgam massacre headline
The Statesman: Noted that firing occurred after ascertaining religion. Source: The Statesman, April 23, 2025
The Indian Express - Kashmir attack report
The Indian Express: No headline mention of religious aspect; references inside report. Source: The Indian Express, April 23, 2025
The New Indian Express - Kashmir identity-based killing report
The New Indian Express: Explicitly reported separation of Hindu tourists before attack. Source: The New Indian Express, April 23, 2025
Free Press Journal - Kashmir terror attack news
The Free Press Journal:  Source: Free Press Journal, April 23, 2025
The Hindu News - J&K terror incident coverage
The Hindu (News Edition): Continued general reporting without specifying Hindu identity. Source: The Hindu, April 23, 2025
Editorial Page coverage - Pahalgam attack
Editorial Page: Presented political analysis of Pahalgam incident. Source: Editorial Commentary, April 23, 2025
3. By The Numbers
The Quint - Report on Pahalgam terror incident
The Quint: Covered the story as breaking news with minimal detail on religious targeting. Source: The Quint, April 23, 2025
The Hindu - Report on Kashmir killings
The Hindu: Plain coverage with no mention of religious motives. Source: The Hindu, April 23, 2025
4. Academic Insight
5. Social Media Pulse
6. On Our Reading List


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